Horlicks Protein

Launch of new product, Horlick Protein+ in India, as well as the visual restage of the entire Horlicks+ range. A high protein HFD, marking the first foray of Horlicks into the protein category, as part of the high science range.  

Created assets and guidelines, in conjunction with pack designers, for the revised Visual Brand Language. Designed and managed the execution of shopper assets, including a photoshoot of Madhavan (Indian Celebrity) which was then imbedded and executed in stage 2 of shopper work.

Awarded Best Launch in Health Food Drink, reaching fiscal year’s target in 9 months and reaching a 14% market share in category.