BOOST Play a Bigger Game

Activation campaign, imbedding Augmented Reality to engage users. Pack and shopper assets triggered the AR feature, to allow users to train alongside their celebrity players, via training videos they can match.

Designed and managed assets to that were rolled out across various touchpoints, including background visuals, used in video and photoshoots with Virat and Dhoni (Celebrity cricket players). Co-ordinated with AR agency for final production of app