TUMS Restage

Brand packaging restage, currently being rolled out in steps. Various packs designed to utilize identical caps to streamline. Finalised designs at a production prototyped stage, with the 2 chewy bites designs currently produced and in market.

Developmental CAD, working to maintain the structural brand language as well as maintain the structural specifications (such as height, visual presence and volume). Managed and created pack visuals and guidelines for execution in Shopper and Media.

Details

  • Brand: TUMS
  • Market: USA