Arabica

Global SDA project aimed to introduce Espresso machines into the Global portfolio and drive growth in the SDA category. It improves usability through an informed and simplified approach by humanizing physical and digital design on key elements, thus giving relief to the manual attention of preparing a good cup of espresso.

Collaborated in the development of concepts, and directly responsible for innovation of certain components. Successfully launched, earning the 2024 IF Design Award and positive reviews