Cyclone Hoods

Category overhaul for the entire hood range in the region, totalling over 28 models and 9+ markets. A tiered architecture was created based on physical platforms and UI executions, enhancing user interactions and establishing a consistent brand expression. The success of this project provided a foundation for the development of subsequent projects & category strategy

Lead Designer for the project, designed the product range architecture & facilitated UI experience development. Managed the development and rollout of the entire range across the region, while collaborating cross-functionally to enhance the overall product experience.